
SoBe Burger (short for South Beach) is a fast-growing UK smash burger brand founded in 2018 by school friends Tom and Alex after a trip to Miami's downtown burger joints. It grew first through delivery kitchens (1.3 million+ burgers) and is now rolling out franchised dine-in restaurants across the UK, serving smash burgers, chicken buns and sides — several sites fully halal — with a Student Club and regular offers. Dine-in sites include London (Stoke Newington, Kentish Town, Askew Road, Sheen, Ealing, Walthamstow, Harrow), Plymouth, Swindon, Leamington Spa, Norwich, Edinburgh, Luton, Farnborough, West Byfleet, Dunstable, Worcester, Nottingham, Dalkeith, Wokingham and Maidenhead. National Burger Awards finalist 2026.
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