WHOCULT

WHOCULT — "home of the finest coffee + donuts" — is a South Wales coffee-and-donut brand that grew out of the WHOCLO streetwear label (est. 2010). It began in 2019 as a coffee counter at the front of the WHOCLO warehouse in Bridgend and now runs seven stores across Bridgend, Cardiff city centre, Cardiff Bay, Barry, Porthcawl, Newport and Swansea, supplied by its own donut bakery at the Bridgend HQ, with weekly flavour drops, giant and custom donuts, postal donuts and merch. It hires baristas, donut bakers and store teams.